Just when you thought you had a handle on promoting your business with social media, Google throws a wrench in your marketing plans by creating its own social media platform – Google+. Despite all the buzz about Google+ overtaking Facebook as the king of social media websites, Google+ really hasn’t caught on yet, especially in my neck of the woods, southern Maine. I recently logged in and it was a bit of a lonely experience. My stream consisted of mostly celebrities like Maria Bartiromo, Will.i.am and Gary Vaynerchuk and, so far, there hasn’t been a lot of interest to join Google+ from my friends, family or business acquaintances. That isn’t to say that Google+ is a failure. It takes time to build a social network and I believe that since Google+ has some great features, it will be relevant in the future.Why You Should Create a Google+ Page?The Early Bird Gets The Worm – As Gary Vaynerchuk (the leading social media expert) would tell you, it’s always a good idea to jump on the bandwagon early, making this the perfect opportunity to promote your business using a social media platform that will likely be extremely popular down the road. Joining early will eventually give you an advantage over your competition, as you will already be familiar with the ins and outs of it by the time Google+ becomes popular.Search Engine Optimization – If for no other reason, join Google+ for your website. Google is still by far the most popular search engine and it understandably gives a lot of importance to links from its own products. Creating a Google+ page gives you one more high-powered link pointing to your site!The +1 Button – In my opinion, the most exciting feature in Google+ is the +1 button. You may have already noticed this browsing the web. It allows you to share websites you like publicly with others. Whenever you click the +1 icon on a website, your friends on Google+ will see it that you have recommended it. This is another tool that positively affects your website’s search engine ranking.Starting Your Google+ Business PageGo to http://www.google.com/+/business and click on the big blue button “Create Your Google+ Page”. If you are not already a Google+ member, you will be redirected to the main page where you can join. You will need a Google account to sign-up, and if you already use any of Google’s many products such as Gmail, YouTube or Adwords, then you’re covered.
Choose the category that best describes your business and then fill out some basic information about your company.
Next, fill out your tagline, which is essentially one to four keywords that you would use to reference your type of organization and choose an image to use for your Google+ profile.
Subsequently you have the opportunity to share your new page with your Google+ circles, assuming you have some.
Click “Finish” and that’s it, you’re done!Promoting Your Google+ PageMake sure to add the +1 button and a link to your Google+ page on your website.
Add your Google+ link on all your other social media outlets like Twitter and Facebook.
Creating A Google+ Business Page
Why Offline Digital Marketing Courses Are in Huge Demand Nowadays?
IntroductionIn the digital world of start-ups and online businesses – we also need someone to sell that business. And for that, we need people who specialize in marketing. But physically going to every house to sell the products and services the company provides is too much of a task, and there are chances you will not be able to get a lot of clients from that. Moreover, in the age of technology and social media, everyone spends their time on the internet. So to get many clients, you too should go to the internet and market your company. This is called digital marketing.Increasing demand of digital marketing expertsThe demand for marketing experts has seen impressive growth in the upcoming years. Everyone is hiring people who have the right skills for digital marketing or social media marketing. By learning digital marketing, you are learning management and organizational skills. This is, in fact, an additional skill that can get you into the marketing sector and enhance your marketing skills if you are already a working professional. It also is a creative career path that helps you get creative with various techniques in which you can sell the service or product of the business.Sub topics covered under digital marketingDigital marketing has various sub-topics that it covers. That is what makes it a pretty diverse and interesting subject or skill to learn. Some of these topics are – Website improvement (SEO), Search Engine Marketing (SEM), Content showcasing, Social media marketing, influencer advertising, etc. The best part is that anyone can do it. Really. You do not have to have a marketing background or in any related field. You can become a marketer with an engineering background or a medical one. There are intensive courses to make you one.Moreover, most of these people who do marketing are either students or want an in-demand side hustle. And who would not like to earn some extra cash? Even if you go full-time with marketing – this is one profession that is not going out of fashion anytime soon. So why not try this interesting and creative career? Even if it is just for some extra pocket money on the side, this fascinating career may want to make you go full-time. In this era of digitalization, marketing is just another diamond to be picked up and used to its fullest. Moreover, if you are looking for a career change into something fun, marketing is also for those people.Online or offline digital marketingSo you see what the benefits are and why marketing is a career option, you can consider going for full-time or part-time. But now the real question is – where will you do it from? Sure, there are many options and online classes available to learn from. But a special course like this is best learned physically, where you can watch, do, and learn. Without physical participation – learning a skill may take longer.Moreover, offline learning is more efficient when you need to grasp concepts faster because the same type of people surrounds you and are active in that course. And this is why we have brought to you one of the best marketing academy out there. It is a digital marketing institute in Janakpuri called 99 digital academy.
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Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
Suggested article: Preventive Dental Care In California
What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.