Just when you thought you had a handle on promoting your business with social media, Google throws a wrench in your marketing plans by creating its own social media platform – Google+. Despite all the buzz about Google+ overtaking Facebook as the king of social media websites, Google+ really hasn’t caught on yet, especially in my neck of the woods, southern Maine. I recently logged in and it was a bit of a lonely experience. My stream consisted of mostly celebrities like Maria Bartiromo, Will.i.am and Gary Vaynerchuk and, so far, there hasn’t been a lot of interest to join Google+ from my friends, family or business acquaintances. That isn’t to say that Google+ is a failure. It takes time to build a social network and I believe that since Google+ has some great features, it will be relevant in the future.Why You Should Create a Google+ Page?The Early Bird Gets The Worm – As Gary Vaynerchuk (the leading social media expert) would tell you, it’s always a good idea to jump on the bandwagon early, making this the perfect opportunity to promote your business using a social media platform that will likely be extremely popular down the road. Joining early will eventually give you an advantage over your competition, as you will already be familiar with the ins and outs of it by the time Google+ becomes popular.Search Engine Optimization – If for no other reason, join Google+ for your website. Google is still by far the most popular search engine and it understandably gives a lot of importance to links from its own products. Creating a Google+ page gives you one more high-powered link pointing to your site!The +1 Button – In my opinion, the most exciting feature in Google+ is the +1 button. You may have already noticed this browsing the web. It allows you to share websites you like publicly with others. Whenever you click the +1 icon on a website, your friends on Google+ will see it that you have recommended it. This is another tool that positively affects your website’s search engine ranking.Starting Your Google+ Business PageGo to http://www.google.com/+/business and click on the big blue button “Create Your Google+ Page”. If you are not already a Google+ member, you will be redirected to the main page where you can join. You will need a Google account to sign-up, and if you already use any of Google’s many products such as Gmail, YouTube or Adwords, then you’re covered.
Choose the category that best describes your business and then fill out some basic information about your company.
Next, fill out your tagline, which is essentially one to four keywords that you would use to reference your type of organization and choose an image to use for your Google+ profile.
Subsequently you have the opportunity to share your new page with your Google+ circles, assuming you have some.
Click “Finish” and that’s it, you’re done!Promoting Your Google+ PageMake sure to add the +1 button and a link to your Google+ page on your website.
Add your Google+ link on all your other social media outlets like Twitter and Facebook.
Archive for: February, 2023
Creating A Google+ Business Page
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Why Offline Digital Marketing Courses Are in Huge Demand Nowadays?
IntroductionIn the digital world of start-ups and online businesses – we also need someone to sell that business. And for that, we need people who specialize in marketing. But physically going to every house to sell the products and services the company provides is too much of a task, and there are chances you will not be able to get a lot of clients from that. Moreover, in the age of technology and social media, everyone spends their time on the internet. So to get many clients, you too should go to the internet and market your company. This is called digital marketing.Increasing demand of digital marketing expertsThe demand for marketing experts has seen impressive growth in the upcoming years. Everyone is hiring people who have the right skills for digital marketing or social media marketing. By learning digital marketing, you are learning management and organizational skills. This is, in fact, an additional skill that can get you into the marketing sector and enhance your marketing skills if you are already a working professional. It also is a creative career path that helps you get creative with various techniques in which you can sell the service or product of the business.Sub topics covered under digital marketingDigital marketing has various sub-topics that it covers. That is what makes it a pretty diverse and interesting subject or skill to learn. Some of these topics are – Website improvement (SEO), Search Engine Marketing (SEM), Content showcasing, Social media marketing, influencer advertising, etc. The best part is that anyone can do it. Really. You do not have to have a marketing background or in any related field. You can become a marketer with an engineering background or a medical one. There are intensive courses to make you one.Moreover, most of these people who do marketing are either students or want an in-demand side hustle. And who would not like to earn some extra cash? Even if you go full-time with marketing – this is one profession that is not going out of fashion anytime soon. So why not try this interesting and creative career? Even if it is just for some extra pocket money on the side, this fascinating career may want to make you go full-time. In this era of digitalization, marketing is just another diamond to be picked up and used to its fullest. Moreover, if you are looking for a career change into something fun, marketing is also for those people.Online or offline digital marketingSo you see what the benefits are and why marketing is a career option, you can consider going for full-time or part-time. But now the real question is – where will you do it from? Sure, there are many options and online classes available to learn from. But a special course like this is best learned physically, where you can watch, do, and learn. Without physical participation – learning a skill may take longer.Moreover, offline learning is more efficient when you need to grasp concepts faster because the same type of people surrounds you and are active in that course. And this is why we have brought to you one of the best marketing academy out there. It is a digital marketing institute in Janakpuri called 99 digital academy.
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